Oakley Future Genesis Animated Brand Fiction

Set in the aftermath of the original 1992 Max Fearlight film, the animated brand fiction Future Genesis: Chapter One heralds a new era, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed possibility. The journey to a protopian future. The prospect of a world that is better today than yesterday. Fantasy informs reality as Oakley fuses its almost 50-year legacy with the momentum of a new generation, signaling the brand's new wave of distinctive design and progressive technology.


Oakley Future Genesis Animated Brand Fiction

Set in the aftermath of the original 1992 Max Fearlight film, the animated brand fiction Future Genesis: Chapter One heralds a new era, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed possibility. The journey to a protopian future. The prospect of a world that is better today than yesterday. Fantasy informs reality as Oakley fuses its almost 50-year legacy with the momentum of a new generation, signaling the brand's new wave of distinctive design and progressive technology.


Oakley Future Genesis Animated Brand Fiction

Set in the aftermath of the original 1992 Max Fearlight film, the animated brand fiction Future Genesis: Chapter One heralds a new era, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed possibility. The journey to a protopian future. The prospect of a world that is better today than yesterday. Fantasy informs reality as Oakley fuses its almost 50-year legacy with the momentum of a new generation, signaling the brand's new wave of distinctive design and progressive technology.


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Client:Creative Agency:Production Company:Animation Studio:Music:Sound Design:

OakleyKamp GrizzlyPsyopDigic PicturesJacques GreeneField Day Sound

Client: OakleyCreative Agency: Kamp GrizzlyProduction Company: PsyopAnimation Studio: Digic PicturesMusic: Jacques GreeneSound Design: Field Day Sound

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